The rural supply chain layer, built inside the cluster.
Agri-inputs and FMCG, direct from the manufacturer to the village shop — same-day, through a dense cluster network.
Rural retail runs on a broken supply chain.
Village shopkeepers can't reliably get the right product, at the right price, on time.
Too expensive
Three to four middlemen between the manufacturer and the shop. Markup compounds at every step.
Unreliable quality
No verification layer. One counterfeit or substandard product destroys trust permanently.
Always late
Distributors serve cities first. Rural is always last — restocks take days.
1.2 crore rural retailers face this every day · markups of 20–40% (public market figures — sourced).
Fixing price, trust & speed in rural supply.
No middlemen
Direct to the retailer. Fewer intermediaries, better pricing, no margin stacking.
PriceAuthorised only
Sourced only from manufacturers and authorised distributors. No grey-market dependency.
TrustSame-day fulfilment
Cluster-based model with micro-warehouses inside the village cluster. No distributor delays.
SpeedDensity that compounds.
We launch only where retailer density works, then replicate the proven cluster playbook — same warehouse → route → retailer.
…which attracts more retailers and more brands. A self-reinforcing cost advantage that's hard to replicate without ground experience.
Everything a rural shop needs to stock.
🌱 Agri-inputs
🛒 FMCG
Reach rural retailers, directly.
Distribute through the cluster network and get your products onto village shelves — with authorised supply and same-day reach into markets others can't serve.
Sell with usThe right product, fair price, on time.
Order what your shop needs and get it the same day — at a price you can trust, sourced direct from the manufacturer.
Order on WhatsAppA supply chain that runs on software.
We're building the technology layer underneath the network — so every cluster scales predictably, not on heroics.
- Order capture, sourcing & invoicing in one connected flow
- Live inventory and route visibility across clusters
- Retailer intelligence and demand insight
- Built for density — replicable, cluster by cluster
Built by operators on the ground.
Deep execution in rural distribution — the team that built the cluster model market by market.
Arun Gupta
Founded ArrayKart and built its rural distribution model from the ground up.
Amit Sharma
Builds retailer density and relationships across Tier 3/4 markets.
Divyanand Maru
Runs sourcing, inventory and distribution end-to-end across the cluster network.
Supported by government programs and leading institutions.
